Situation Analysis

In conjunction with the relaunch of Famous Amos cookies, the brand wanted to honor it's founder, Wally Amos’ legacy through a program that celebrates and supports Black entrepreneurs.

In addition to the historic challenges and barriers experienced by Black-owned small businesses, the pandemic has contributed further burdens, pushing 41 percent of Black-owned U.S. businesses into closure from February to April 2020, the largest closure rate of any racial group. .

How we took this project to the next level

Our Solutions

Besides providing deal structuring services and facilitating a relationship between our client; NBCC and the brand; Famous Amos, the River View Partners deployed the following services: Full Cycle Marketing and Advertising, Virtual Event Management , Project Management, Web Design and Development

Our Impact

The program was highly competitive, with the three awardees chosen from a pool of more than 2,700 applications. The following graph shows the effectiveness of River View Partners campaigns and more specifically the traffic that our marketing campaigns generated:

The Grant Portal

River View Partners was tasked with building a responsive microsite that would host the Ingredients for Success grant application proprietarily. Check out how we did it!

Visit the site

Famous Amos Team

“Famous Amos is committed to fostering a legacy of support for Black entrepreneurs, who often face systemic barriers to success,”

Walt Disney

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MetLife

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Here are some outcomes from this project

Schedule a call

2,750

Applicants

53,000

Website Visitors

3

Grants Provided

We are proud to announce the inaugural winners of the Ingredients for Success Initiative, a grant and mentorship program that aims to provide early-stage Black business owners with the tools and resources to succeed.

7 ingredients to Business Success

Famous Amos is giving small Black businesses the opportunity to build more sustainable growth through the “Ingredients for Success” intiative.

February 10, 2021

$25,000 Advertising Grant for Black Business Owners

Audiomack will be contributing $10,000 to sponsor the donation of 200,000 KN95 masks to Black businesses within the NBCC network.

August 19, 2021

200,000 K-N95 Masks for Black Business Owners

Read about our PPE distribution efforts and partnerships.

$150,000 Grant & Mentorship Program for Black Entrepreneurs.

$150,000 Grant & Mentorship Program for Black Entrepreneurs.

Situation Analysis

How we took this project to the next level

Our Solutions

Our Impact

The Grant Portal

Here are some outcomes from this project

2,750

53,000

3

7 ingredients to Business Success

$25,000 Advertising Grant for Black Business Owners

200,000 K-N95 Masks for Black Business Owners

$150,000 Grant & Mentorship Program for Black Entrepreneurs.

$150,000 Grant & Mentorship Program for Black Entrepreneurs.

Situation Analysis

How we took this project to the next level

Our Solutions

Our Impact

Project categories

The Grant Portal

Here are some outcomes from this project

2,750

53,000

3

7 ingredients to Business Success

$25,000 Advertising Grant for Black Business Owners

200,000 K-N95 Masks for Black Business Owners